Homes
Healthy, light-filled homes at honest prices, designed with the people who plan to live in them. Here is where the designs stand today, and how to help shape them.
Worried this looks expensive? So are we, and we take that question seriously further down the page.
Inside
Concept interiors from the current design work. Different rooms, one consistent set of decisions.
The Type Library
Nine home types are under study, from studios to townhomes. Tell us who is moving in and see the ones we are designing for that household. Then tell us what we got wrong.
Who is moving in?
Scroll the row to browse →
Illustrative
Studio430-480 sq ft · Studio · 1 bath
A compact home with a real entry, full-height storage, and a daylit living/sleeping room facing the courtyard.
Study option
Studio500-545 sq ft · Studio · 1 bath
A slightly larger studio with a sleeping nook that can be screened without giving up daylight.
Illustrative
1 bed620-690 sq ft · 1 bed · 1 bath
A corner one-bedroom with two exposures and a work-capable living room.
Study option
1 bed + flex700-760 sq ft · 1 bed · 1 bath
A one-bedroom with a small flex room near the window for work, guests, or future nursery use.
Illustrative
2 bed850-925 sq ft · 2 bed · 1 bath
Two bedrooms and the living room all have direct daylight, with bath and storage close to the shared core.
Illustrative
2 bed940-1,020 sq ft · 2 bed · 1.5 baths
A through-unit with windows on two sides, useful for cross-breeze and separation between bedrooms and living space.
Study option
3 bed1,180-1,300 sq ft · 3 bed · 2 baths
A larger through-home with three real bedrooms, a family-sized living room, and wet rooms grouped near the entry.
Study option
Shared home1,300-1,420 sq ft · 4 rooms · 2 baths
A shared household plan with private rooms on the facade and a generous common kitchen facing the courtyard.
Future phase
Base home1,100-1,250 sq ft · 2-3 bed · 2 baths
A two-level base home concept with front-door identity and a flexible ground-floor room.
The Design System
Those rooms are not styled to a mood board. Every choice in them is doing a job: making a modest home feel generous, holding up for decades, and keeping the budget in the places you can feel. Here is the system underneath.
The palette, and what each part is for
Cream plaster
Walls that bounce daylight deep into the room, so one window lights a whole home.
Pale timber
Floors, frames, and exposed beams. Warm underfoot, quiet to walk on, and it earns character as it wears.
Muted sage
Cabinetry and built-in storage, pitched to read as part of the architecture rather than furniture you had to buy.
Terracotta accents
Used sparingly, at the human scale: a pot, a throw, a tile. Warmth without a paint job you have to live with forever.
Linen and oatmeal
Soft surfaces that absorb sound and diffuse glare, which is most of what makes a room feel calm.
A quiet backdrop is deliberate. The home should be the setting; your things, your people, and the green outside supply the color.
Rule one
Rooms people live in go on the window wall; bathrooms, storage, and circulation take the dark middle. Windows run tall and reach close to the ceiling, because the top of a window throws light furthest into a room. It is why these homes feel bigger than their square footage.
Rule two
Exposed beams and honest surfaces are not only a look. Every layer of trim, soffit, and applied finish is money spent hiding the building from you. Leaving good structure visible costs less and ages better than covering mediocre structure up.
Rule three
Full-height built-ins at the entry, along the kitchen, and beside the bed. Designed in, they cost a fraction of buying furniture to solve the same problem, and they are the single reason a compact home stays livable rather than becoming cluttered.
Rule four
A balcony, a stoop, a deep sill, a window seat: a threshold where the home meets the courtyard. Look again at those renders and you will notice the view is always green and always shared. That is the neighborhood doing work the floor plan cannot.
Rule five
The same window, the same shelf, the same handle across many homes. Repetition is what pays for quality: get a detail right once, build it hundreds of times, and the good version costs about what the cheap version would have.
Rule six
Thick, well-sealed walls and quality windows do three jobs at once: they keep the street out, hold the heat in, and make the energy bill small. Comfort you can hear, and comfort you can measure, come from the same investment.
How these homes get built this way at honest prices is the other half of the story: it lives further down this page and on How We Build.
Attainable, honestly
Attainability is a design decision, not a discount. Efficient layouts that live larger than their square footage, because the neighborhood itself is part of your home: the market is your pantry, the courtyard is your second living room, the street is where your kids play. And we are building ownership paths so the people who live here can hold a piece of the place.
The Catalog
We are designing these now, with input from the people who plan to live in them, and building custom home designer tools so you can shape your own. Nothing below is final. That is the point: tell us what you would actually want.
Front doors on the street, stoops, two to three bedrooms, and a block that knows your name.
Studios to family-sized, light-filled and efficient, steps from the market and the courtyard.
Courtyard living: a quiet garden heart, daily life at the edges, and the whole block as your backyard.
Private rooms, generous shared kitchens and long tables, priced for starting out and built for company.
Homes that flex as families grow, age, and come back together: paired flats, in-law suites, shared courtyards.
A taller idea we are testing: small footprint, big views, the district at your feet. Love it or hate it, we want to hear which.
Demand first
We form the community before the buildings. Reservations will lead construction the way orders lead production everywhere else, so your answer here is not a survey. It is the order book taking shape.
Everything you write in the notes goes straight into the design conversation.
The Honest Part
We hear this often, and it is a fair reaction. Renderings like these usually introduce homes most people cannot afford, and plenty of projects have promised otherwise and not delivered. We share the concern, and we would rather name it than decorate around it.
So here is the honest version: attainability is not something we sprinkle on at the end. It is the hardest problem in the project, and it is the one we have organized the company around. Four things have to work together, and none of them is a slogan.
Lever one
Efficient plans, simple structure, and repeated details, so the budget goes into daylight, air, quiet, and durability rather than square footage you pay for and rarely use. Smaller homes only work when they are genuinely well designed, so that is where the design effort concentrates.
Lever two
Most homes are built as one-offs, and the industry pays for that in time, waste, and rework. Repeating a small number of well-tested home types, with as much built under a roof as makes sense, is how quality goes up while cost comes down. It works when there is committed demand, which is exactly why we are asking you now instead of later.
Lever three
A courtyard, a market, a workshop, a guest room you can book: shared things you would otherwise pay for privately, or go without. Sharing them well is what lets a modest home live much larger, and it is why we design the block and the home together.
Lever four
Capital that expects returns over decades rather than a quick exit changes what a home can cost. Add energy bills engineered down and a life that needs fewer car trips, and the monthly math looks different from the sticker alone. We are building the ownership structures for this in the open, and we will publish what we learn.
What we will not do is give you a number we cannot stand behind yet. Land, financing, and construction costs are still moving, and any price quoted today would be marketing rather than information. What we can promise: a real range as soon as we have one we believe, published to this list first, along with the reasoning behind it. If we cannot make attainable work here, we would rather tell you that than quietly build something else.
Follow along
Tell us who you are and where you would want a Now City neighborhood. We will keep you in the loop as the first one takes shape.